Search Engine Optimization

SEO is an extra skill or a prerequisite to being a website designer or developer. A lot of the conversation seems to center around what is best for the client or what the designers responsibility is to educate the client about SEO.

I would argue however that the focus of the conversation should be what is best for your business as a web designer or developer. If you are not already offering SEO, you will be in the future.
If you already offer SEO services but the client chooses not to invest in SEO at the time you design their site, they probably will invest in it later. If you were good at what you did for your client, they will most likely return to you for their future web services so you should make it easier on yourself when they do want SEO.

When you are designing and coding any new site, you should already be keeping basic principles of conversion, usability and code standards in mind anyway. So if you develop the site properly from the start, whether they are your SEO client or not, if they do become your SEO client you’ll have an easier time doing the optimization. And even if they do go to another company for their SEO services, you will want that company to see that you provided a top notch product to your client or you may quickly get a name for being a poor web designer.
Anyway you look at it, keeping SEO in mind when developing websites for clients is a good idea for you and for your business.

SEO Fundamentals

1] Good content: Usually a site provides some content and lots of pictures but primarily search engines search for well written unique and mostly lots of new reputable text content regarding a certain topic or shall we say keyword, validating that you have sound knowledge of the product, service or keyword. You can publish and promote your product of services using text content via various digital media channels such as writing articles about your product of services or in blogs.

This is the most often reason why websites are not ranked well in search engines even though there web site promotes the product or service really good, with flashy images and pretty visual effect. Unfortunately this does not count much at all for search engines. Where or not you are a big or small business and your market is to the local market or if you are marketing to the international market. Your web site is your image and reputation on the internet, which can be used as a powerful business tool or as an advertising campaign which has become popular in the recent years.

Companies have two web sites one for promotional and business use and another as an advertising campaign, promotes certain products or services and the company’s profile.

Your website could be a crucial element in the business, as a whole new source of revenue and in time your business’s alpha & omega, your make or break. Without search engine optimization on your site your website has little or no chances of being listed in the first pages of search engine results there by have no visited via search engines, even you have great content on your website Sooner or later you will have to have your website optimized for the search engines.

Links:

Hyper links are a vital part of the internet with out these the internet would not be what it is today much at all actually.

The presence of websites thrive on links connecting it from one page to the other. Having a link or links from another site to your site amplifies it in the search engine rankings, search engines see it as a vote for your site.

More importantly is the work which the link is you want it to be your main or most important keyword or phase that which you want to rank well for.

For example if your website is about shoes you want others to link to you with the link as (shoes) not (click here), your site is about shoes not about click here.

Getting links to your website.

This is not that difficult. Different means of getting links to your site is:
1] You can ask friends who have websites to put a link on there website
2] You can use link exchange programs and websites.
3] You can submit you website and details to websites which support this feature.
4] You create blogs and social media profiles
5] You can use PPC (pay per click advertising)
6] You can contact other website owner and ask them to link to your site.

Need to Optimize your website for the search engines ?
Need more organic exposure & traffic to your products, services or website?
Need quality articles or keyword rich content?

Call now for a free Web promotion quote on your website or web needs at:+30 6948114707

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.^[1]

SEO plan - Search engine optimization

Onsite Optimization

• Title
• desc
• Meta tags
• Internal linking structuring
• cleaning code
• Seo friendly copywrite
• Content development

Offsite Optimization

• Directory submissions
• Link exchange
• Blog(s) posts
• Social bookmarking
• Social Media Optimization (social networking sites)

SEO plan  Month 1

Keyword analysis
Competition analysis
Site analysis
Onpage optimization
Keyword integration on site

SEO plan Month 2  [ social network building ]

Social networks creation with 2entries on relavant social platforms ie: pdf, video,
Blog creation with feeds to networks setup

SEO plan Month 3 [ link building ]

Blog posts of products and distribution on social networks.

SEO plan Month 4

SEO relook and analysis for ROI
On page SEO tweeks

SEO plan Month 5

Brand building & promotion
Main keyword social branding
social interaction building & establishment

SEO plan Month 6 social branding tweeks

& link building.
Teach client how to communicate & maintain on social media networks