SEO
SEO
is an extra skill or a prerequisite to being a website designer or developer. A lot of the conversation seems to center around what is best for the client or what the designers responsibility is to educate the client about
SEO.
I would argue however that the focus of the conversation should be what is best for your business as a web designer or developer. If you are not already offering
SEO, you will be in the future.
If you already offer
SEO services but the client chooses not to invest in
SEO at the time you design their site, they probably will invest in it later. If you were good at what you did for your client, they will most likely return to you for their future web services so you should make it easier on yourself when they do want
SEO.
When you are designing and coding any new site, you should already be keeping basic principles of conversion, usability and code standards in mind anyway. So if you develop the site properly from the start, whether they are your
SEO client or not, if they do become your
SEO client you’ll have an easier time doing the optimization. And even if they do go to another company for their
SEO services, you will want that company to see that you provided a top notch product to your client or you may quickly get a name for being a poor web designer.
Anyway you look at it, keeping
SEO in mind when developing websites for clients is a good idea for you and for your business.
SEO Fundamentals
1] Good content: Usually a site provides some content and lots of pictures but primarily search engines search for well written unique and mostly lots of new reputable text content regarding a certain topic or shall we say keyword, validating that you have sound knowledge of the product, service or keyword.
You can publish and promote your product of services using text content via various digital media channels such as writing articles about your product of services or in blogs.
This is the most often reason why websites are not ranked well in search engines even though there web site promotes the product or service really good, with flashy images and pretty visual effect. Unfortunately this does not count much at all for search engines. Where or not you are a big or small business and your market is to the local market or if you are marketing to the international market.
Your web site is your image and reputation on the internet, which can be used as a powerful business tool or as an advertising campaign which has become popular in the recent years.
Companies have two web sites one for promotional and business use and another as an advertising campaign, promotes certain products or services and the company’s profile.
Your website could be a crucial element in the business, as a whole new source of revenue and in time your business’s alpha & omega, your make or break.
Without search engine optimization on your site your website has little or no chances of being listed in the first pages of search engine results there by have no visited via search engines, even you have great content on your website
Sooner or later you will have to have your website optimized for the search engines.
Links:
Hyper links are a vital part of the internet with out these the internet would not be what it is today much at all actually.
The presence of websites thrive on links connecting it from one page to the other.
Having a link or links from another site to your site amplifies it in the search engine rankings, search engines see it as a vote for your site.
More importantly is the work which the link is you want it to be your main or most important keyword or phase that which you want to rank well for.
For example if your website is about shoes you want others to link to you with the link as (shoes) not (click here), your site is about shoes not about click here.
Getting links to your website.
This is not that difficult. Different means of getting links to your site is:
1] You can ask friends who have websites to put a link on there website
2] You can use link exchange programs and websites.
3] You can submit you website and details to websites which support this feature.
4] You create blogs and social media profiles
5] You can use PPC (pay per click advertising)
6] You can contact other website owner and ask them to link to your site.
Social Media Optimization
Social media or
social networking (one example of
social media) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.
Social media utilities create opportunities for the use of both inductive and deductive logos by its users. Claims or warrants are quickly transitioned into generalizations due to the manner in which shared statements are posted and viewed by all. The speed of communication, breadth, and depth, and ability to see how the words build a case solicits the use of rhetoric. Induction is frequently used as a means to validate or authenticate different user’s statement, and words. Rhetoric is an important part of today’s language in social media.
Social media is not finite: there is not a set number of pages or hours. The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio, or video. Several formats can be mixed. Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.
Social media signifies a broad spectrum of topics and has several different connotations. In the context of Internet marketing, Social Media refers to a collective group of web properties that are driven by users. For example, blogs, discussion boards, vlogs, video sharing sites and dating sites. Social Media Optimization (
SMO) is the process of trying to get ones content more widely distributed across multiple Social Media networks.
Social Media has two important aspects. The first, SMO, refers to on-page tactics through which a webmaster can improve a website for the age of social media. Such optimization includes adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.
Social Media Marketing, on the other hand, is an off-page characteristic of Social Media. This includes writing content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites. Social Media is about being social so this off-page work can include getting involved in other similar blogs, forums, and niche communities. Search Engine Marketing or SEM involves utilization of all available Social Networking platforms to brand a product using Search Engine Optimization or SEO techniques of communication, to the end consumer.
Social media optimization
(SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in
social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
